# identity.md

## Organization Overview
- **Company Name:** Oilcloth Alley
- **Mission:** To offer a large selection of original oilcloth fabric and oilcloth products, including custom tablecloths, bags, totes, kitchen items, and other oilcloth accessories, all wipeable and easy to disinfect.
- **Company Structure and Legal Entity:** A small woman-owned business.
- **Founded Date and Location:** Founded in 2004, originating in San Diego, USA.
- **Size and Scale:** A small business.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founder - Initiated the business in 2004 after returning to San Diego, driven by an entrepreneurial spirit. (Reference: https://oilclothalley.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to crafting high-quality, handmade products in the USA, fostering an entrepreneurial spirit, and nurturing a small business environment.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in offering a diverse selection of original oilcloth fabric and handmade oilcloth products, including custom items, emphasizing ease of care and durability.
- **Location(s) and Geographic Presence:** Based out of San Diego, USA, serving customers through its online presence.
- **Key Partnerships and Affiliations:** Details forthcoming.